Spin Century – Avoiding Scams

Yes, the headline of the century is technological advance, but the second largest theme is Spin.  Spin is the orchestration of points of contact to get attention, keep attention, and in some way, make a sale.  The countless new forms of media have allowed Spin to mutate, requiring people to adapt, requiring Spin to mutate again, many times over.  It’s all a charade and a money funnel at every turn.

money-funnel(image from: jda)

When the internet was new, it was empty, but over the next 10-20 years, the internet became very full.  With that fullness, came opportunity, and the charlatans came out of the woodwork.

The internet has created a boon of opportunity for both communication and commercialism all at the same time.  We’ve seen television and the internet go through many phases of development, and the internet is currently bogged down, and remains a hodgepodge collection of sales-y search engine results, and social media lumped across many different web sites.  It’s not as easy to bear-hug the internet, because it seems to go on and on – frequently requiring more time to get to what you actually came to see…

Huge lengthy webpages spill out information in lethargic winding paths that, in the end, yield little information, never without the opportunity to buy something.  Until the search engines allow you to split your search results between actual information and sales ops, we’ll be doomed to ingest sales-driven information more than anything else.

Purchase, after all, is what most of our world is about.  The world is peppered with houses and stores, and not much else.  The internet has become much of the same, and while our ‘homes’ on the internet might be a Facebook page, and our browser filled with bookmarks, the expansive turf of sales-related material has dominated the internet 1,000,000,000 to 1.

The internet has become ubiquitous with info-searching in our lives, but with money at stake, the vampires have taken the best of the best, and re-spun that information to serve their own business interest alone.

How this affects our lives is huge because we are barraged with second, third, fourth hand information that frequently does not come from an informed source, rather the information comes from SPIN itself.  This means that someone who wants to make a sale simply re-spins some information in order to capture our attention and push advertising in front of our faces.

The fact is, when we search for something, we don’t get the best results, we get the results created by the be best SEO experts who knows how to finagle search engines.  We get self-made celebritized stuff, often watered down mainstream re-conceptualization of the “real deal”.

There are pieces of software that Re-Spin written content, and so a web article such as this one, can be ‘spun’ into 50 different articles that read differently, but say the same thing.  Yes, most of them are coherent, and person ‘spinning’ can correct the syntax errors, and flood the internet with hundreds and thousands of articles about the same thing.  And that, my friend, is the name of this post – Spin Century.  It’s not a new concept, but a concept that has reached unprecedented levels, due to the internet, the best provider of information possible, which is not currently being used for that purpose!

Yes, the internet has many outstanding qualities.  Youtube videos can teach a profession in two weeks, which would otherwise cost you $10,000 + to learn from real-world Spin artists.  We have a direct tap to world news, which can be scanned visually in an instant, relaying 50 times the news in moments rather than waiting 3 hours for people to speak that news on television and radio.  We have unprecedented connectivity with friends and family due to the internet…

But we cannot ignore that commercialism has punctured the internet so deeply, since the internet itself is riding on an infrastructure of those seeking cash flow alone.

Spam posts, spam search results, spam links, fake spam comments, spammy attitudes, and re-directional spam, spam newsletters, spam life!!!  With the advent of ad-block we didn’t gain internet freedom, because the content itself is being written based on information ingested from spam information!!

And this is the point of this article.  Any sort of financial advice needs to add some warning to people regarding falling into Spin-Traps that are often costly, and provide little in return.  Those resources could instead be used to purchase you freedom, in the name of Early Retirement!

Let’s look at a few shysters giving the Spin:

Tony Robbins:

Famed motivational speaker charges $3,000 for a weekend seminar, offers a slew of books, a $10,000+ educational program, and and endless roster of books and audio books to purchase.  Mr. Robbins recently got a crowd to physically walk over hot coals, leading to 21 people getting severe burns on their feet, sending 3 people to the hospital for longer term care.  Apparently hot coals are poor conductors of heat, which is why people can walk on them for short periods of time.  If the coals are not regulated to a certain low heat phase, they will burn feet, and burn they did.  The hot coal trick was being played to claim mental motivational power; yet it led to Mr. Robbins ingesting more money from hard working people who sought hope:

Scientology:

Allegedly, this organization gets members to take sedatives, spill their guts about their personal life situation, and the organization then convinces them to abandon their friends and family.  Scientology has been reported to extort members into taking enormous loans ($100,000+) to pay the Church of Scientology itself.  When the members wish to leave the organization they are ridiculed, blackmailed, abandoned.  Here’s video that reports some top Scientology managers following a fleeing member to the airport:

Mike Murdoch:

Murdoch is  a charismatic Christian preacher/television evangelist, who gives pretty interesting sermons.  Every time he’s on the air, he builds to a crescendo of emotional mind-building that leads to his final ask: he wants each viewer to send him an unprecedented amount of money.  Murdoch doesn’t ask for $100, or $200.  He doesn’t even ask for $1,000 (though he does this as well).  Murdoch attempts to extort viewers for anything/everything they have, under the promise that such a gift is a GUARANTEED seed that will return to them a hundred fold due to God’s super gift-giving powers.  Watching a whole Mike Murdoch sermon is more revealing about how a character can build sales emotionally, but here’s a highlight reel of Murdoch asking for money, and since there is no build up, he just looks, sounds, and feels like a crook:

These examples are glaring.  They are obvious remnants of the old-age of spin, where information was more of a one-way channel.  In the old age, presenters do all the interacting, and viewers simply ingest the information or experience, and at some point, fork over some cash.

The New Age of Spin works differently, because fewer, larger companies garner access to a far greater numbers of people.  This means they can accept less money from more people and still become filthy rich.  This means spin is becoming sublimated with the experience, it’s being shrunk, it’s being integrated, but while Spin seems to get more passive, and smaller, it’s actually becoming far larger, more invasive, and is ever-teetering on a ledge where it becomes legitimate spying.  We are now mingling within a backdoor data market that is thriving.

Since the advent of Search, and online places like Facebook, viewers themselves become the product being sold to advertisers.  Advertisers are then given the shot at getting you to make a purchase, but the overall collection of information about a person is being stored somewhere, collected, bought and sold, and is waiting to be churned and pushed through a new type of infrastructure that will eventually tailor fit experiences to you specifically… for one single reason… to make sales.

Highly tailored, targeted ads can derail any person’s train of thought, and cause them to consider new purchases 10,000 times greater than targeted ads.  That means a person can view 10,000 random ads and never pay attention, much less make a purchase.   Very targeted ads can sweep you off your feet and cause you to start looking for that product again.  The more targeted ads attack your mind space, the more your life is derailed into dealing with products.  The more products you buy, the more you have to labor for another business to get cash to buy them.

We are not currently seeing the full effect of this new era of advertising, namely because when people are given highly targeted ads, they usually get really pi$$ed off, because it’s a clear and evident sign of something previously spying on their activity…

While you might be able to restrain random purchases, a lot of people are unable to make sane, rational financial choices, and they are being slurped into more purchases, promising away more labor, and possibly walking deeper into lines of credit.

The New Age Spin Factory is just waiting to see how to push the line further without killing their business, and the push-back from information channels such as Search Engines might be less revitalizing and more catastrophic than we initially think.  Search 2.0 is leaning in direction to provide tailored search, this means that search engine results will possibly deliver different results to different users based on a user’s past experience.  No, this does not mean that if you avoid commercial websites, you will see less of them, rather it means the behavioral habits for a person will squeezed algorithmically to deliver increasingly more potent web experiences that will benefit the search engine’s own motives.  Those motives are financial.

The fact is, it’s getting more difficult to discern experience from infrastructure, and to separate motive from experience.  The profits of old-school direct channels were maxed out, this new way of commercial coping is aimed to extract the most from both users AND advertisers, purchasers AND sellers, so no matter who you are, business or individual, you are being extolled of more, and usually begin to receive less.  We usually don’t feel that transgression however, because the curve of technological advancement.  It actually feels like things become better, cooler, more intricate along the way.  What people are barely realizing is that the new arch of technology is allowing companies to give less, while taking more.  New technology is being released with greater footholds into our lives.

– When you buy a car with $70 headlight that will eventually need replaced, that company didn’t think of you in their design process.  The new headlight is not magical, it’s just a headlight priced 35x’s higher than older bulbs.

– There are data servers filled with information about us now.  Those profiles are being bought and sold.  That information will bring about new ways to extract your attention, and eventually capitalize upon us all somehow.  All this because you want to chat with your buddies on Facebook.  We already had email, and even the now deceased Myspace, without a spy network selling our information.  So what did we really gain, in trade for our privacy?  A little tweak to the way we see people’s post… not much! Given less, while more is taken.

–  When you go to a store that sells 70% of products that are so cheap, they’ll break in a year.  You have to buy again, which means, you are on the hook for another day of slave labor.  Given much less, while much more is taken.

– When technology makes a service cheaper to provide, but a tiny increase in the perception of product quality causes the company to charge double.

Spin is everywhere, it relies on the fact that you as a person have to buy something, crave experiences, and need to fit into the world somehow.  Seeing through the veil of spin is a challenge.  Ceasing to take for granted what we read in the endless churn of Spin (and Re-Spin) takes a toll.  Avoiding new plunges into the wrong expenses is essential for the sake of establishing personal freedom.

Remember to use the power of the internet before you buy.  Go to the search engine, and when you search, add the word “scam”, “fake”, or “rip-off”.  There are a lot of frustrated people posting warnings that will save you a boat load of cash.

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